Owning a physical storefront is hard work — there’s a ton of things that must work together in order to create an attractive business. It happens far too often that owners think throwing every color, logo, and big word at a passersby is the way to reel them in — and it isn’t. Instead of bombarding those who are just walking past, there are a few minor alterations that can be made in order to grab the attention of people, and even bring them in.
It’s a great idea to feature a lot of glass at the front of your store, for a few reasons. One being that without visuals, nobody will have any idea what you’re offering them. Instead of plastering the windows with sale signs and fancy pictures, maybe organize the display area and feature popular products. After you’ve constructed that layout, you can add a few pieces of flair to the glass, such as custom signs or logos.
As stated before, you’re going to need to display your sign in some way, so why not a custom sign? Depending on the type of store you have, this might mean a big sign above the display windows and door, or a 3-D routed sign. Either way, there are a few things these should feature: Your logo, company name, contact phone number, and if it fits, what you do. This way, everything is there for the customer to see and you won’t have to worry about being too ambiguous.
If your storefront could use a refresh, consider these options and call a professional. Chief Graphix serves the Nassau County and Queens area with all of their custom signage options for business!
At Chief Graphix, we know that custom signage is key for expressing your business, which is why we are dedicated to providing the best solutions in custom graphics. To learn more about how we can help, call 516-883-SIGN today or visit us on the web.